Just posted – an excerpt from Making It Personal

by Bruce Kasanoff on September 17, 2010

Right after 9/11, my book came out. Its goal was to frame the growing tension between personalization and privacy, and to give executives a roadmap for growing their business.

I’m pretty pleased how well it holds up. See for yourself. Here’s the first half of Chapter One.

Fear not – one of the best decisions I made was to include plausible but fictional stories, so it’s not nearly as dry reading as you might imagine…

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