Google VP on customization vs. personalization

by Bruce Kasanoff on October 11, 2010

“Google is a big believer in openness and openness means customization. There’s a difference between customization and personalization. Personalization is something the consumer does, customization is something an OEM or operator does. And they have to find the right balance there.”

So said Andy Rubin, commanding general of the Android army as vice president of engineering at Google, talking to PC Magazine.

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