With nine trillion web pages (a rough estimate) and growing, the Web already overwhelms many of your potential customers. Companies need to reinvent the way they attract and serve customers.
One way to do this is by putting a Mindset button front and center on your site.
A Mindset button lets a visitor tell you in a single click what’s on their mind, right now. It is a pulldown menu from which visitors can pick one option.
For example, a high-end retailer might include the following options:
- Looking for the lowest prices
- In a hurry
- Try to match an existing item
- Exploring the latest fashions
Here’s the important part: once a person clicks on their choice, your entire site morphs to meet their needs.
“Looking for the lowest prices” could restrict any searches to items that are on sale, and it would highlight the best bargains.
“In a hurry” strips out all promotions and extraneous copy, and replaces them with an ultra-efficient product finder.
The choices your firm offers will depend on your business and the needs of your customers. This takes some real thought, but the effort will be worthwhile.
User interface experts may – at first glance – object to this idea. They generally like interfaces to remain consistent, a perspective with which I agree. But the Mindset button allows for consistent customization, in a single click. Every time a user clicks “in a hurry” on your Mindset button, the same interface would result.
This is a bigger idea than a single post can explore, but I hope you get the general idea…