How to change your company without buzzwords

by Bruce Kasanoff on December 3, 2010

Toria Thompson and I are looking for feedback on Version 1.2 of a potential way to simplify the task of making successful firms more customer-focused.

We are thinking along these lines…

1.) Teams are the building blocks of companies.
2.) If you change the way teams work, you can change a company and its performance.
3.) Teams that adopt a short list of organizing principles will operate differently.
4.) Teams should volunteer. This must be a bottoms-up approach.
5.) Success will spread.

This thinking led us to a system we’re simply calling The Team. It’s a set of four principles that any team can adopt:

We are in an early stage of developing this idea, and are looking for both feedback and teams willing to try the system.

Thanks in advance for your feedback.

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