What NASA astronaut can teach us about business and technology

by Bruce Kasanoff on September 30, 2011

Do we want to dream big, or not?

NASA astronaut Ron Garan took this photo from the International Space Station. He explains, “It’s China and Korea under Orion’s Belt. The big city lights are Seoul, Beijing, Tainjin, and Gina. The greenish yellow layer is the edge of our atmosphere.

It kills me that we have lost the spirit to reach for the stars, not just at NASA, but across the spectrum of our society.

I don’t believe we can shrink our way out of unemployment and the perennial edge of recession. Thinking smaller will simply ruin a big chunk of the lives of millions or billions of people.

We have more knowledge, better tools, and more potential than ever before. Now is the time to think big.

When a person loses his or her dreams, their life spins downward. Whether you dream of raising children, learning Chinese, being an actor, or moving to Tahiti… your dreams give you the energy to take on mundane daily tasks. You know there is more to life than waking up at 5 a.m. in the dark to go to work, and that’s why you can get out of bed. Dreams sustain us.

Without dreams, our society stands on the border of chaos and social unrest. You can’t tell a nation, or an entire world, to suck it up for the next 10 to 20 years. You’ll get an unmitigated disaster.

We need to dream very, very big… in business… in politics… in our lives.

{ 1 comment… read it below or add one }

Paul Grover October 3, 2011 at 10:37 pm

Great post, Bruce. Thanks for reminding us. Very important message.

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