Smart cars battle skininvaders

by Bruce Kasanoff on October 24, 2011

Augmented reality is one of those “hot” tech innovations that took some time to live up to the hype. But it has been gaining momentum. Here are a few compelling examples how augmented reality can utterly change the customer experience:

Not sure what augmented reality is? Ever watch a football game on TV and see the yellow line showing how far the offensive team has to go to make a 1st down? That’s augmented reality. The line isn’t really there, but looking through a digital device, you see it.

BMW has created some examples of their next generation Heads Up display. Basically, it adds a layer of visual information onto your windshield, helping warn you of potential hazards and steering you safely towards your intended destination. Be sure to watch this video demo, which starts out slowly but eventually reveals some very impressive capabilities.

A new iPhone app released on Friday transforms players’ faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. In other words, your face is the game board. It’s one of many immersive projects built on the Total Immersion platform. At their site, you can watch dozens of other augmented reality demos.

Country artist Hunter Hayes has a Blippar-connected new music release featuring all sorts of videos and interactive elements you can access by pointing your device at the release artwork. This is notable mostly because it is based on image recognition, and you don’t need to download an app in advance or fiddle with any sort of convoluted code.

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