Startling revelations not from new Steve Jobs biography

by Bruce Kasanoff on October 25, 2011

For whatever reason – perhaps accuracy or honesty – biographer Walter Issacson did not include the following revelations in his new biography of Steve Jobs:

  • Jobs coined the word “translucent” because he didn’t feel “clear” was dynamic enough to be used at Apple. It loosely translates as “beyond Lucent,” or far cooler than anything Lucent would come up with.
  • In the late 1990s, when the mercurial Jobs grew tired of a presentation he felt lacked intelligence or inspiration, he would fling used disk drives at the presenter.
  • From roughly 1999 to 2006, every time Microsoft introduced a new product, Jobs would buy a copy and bury it in his backyard.
  • Every Apple Store has a hidden apartment in which Apple designer Jonathan “Jony” Ive has the right to stay for the rest of his life.
  • At Jobs’ insistence, if you say the mantra Om mani padme hum to Siri, she will say, “I Love you with a capital L.” Some speculate this is his way of apologizing to the many thousands of folks to whom he was rude.
  • Jobs has not actually died, he has simply been upgraded to a higher version.

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