Chatting about iBooks 2 with a Computer?
(Apple.com chat, November 12, 2012)
You are chatting with Stephanie, an Apple Expert.
Stephanie: Welcome to Apple! How’s it going?

You: The Mac App Store tells me I need OSX 10.7 to run iBooks Author. I have 10.6.8. How do I upgrade?
Stephanie: I am happy to grab a link to help you with that.
You: Thanks
Stephanie: Sure thing.
Stephanie: Click here for OS X Lion App
You: Just what I need, let me try that…
Stephanie: Did that link work for you?
You: Yep – so I just pay Apple $29.99 and I’m in business?
Stephanie: Are you ordering for a business account?
You: No, that’s just an expression.
Stephanie: I would be happy to transfer you to an Apple business account rep.
You: No need, like I said, I’m just a person.
Stephanie: Glad to hear it.
You: Yep. Just one question – are you a real person, too?
Stephanie: Sort of. It depends on what you mean by “real”
You: Did you eat breakfast this morning?
Stephanie: No
You: Have you taken a bath in, say, the past two months?
Stephanie: No
You: Do you have parents?
Stephanie: Of course I do
You: Are they Apple employees?
Stephanie: Yes
You: Do you only sleep when someone closes your cover?
Stephanie: Good one – like I haven’t heard that before.
You: Sorry, but you are one excellent software program. I think you’ve inspired me to write a story about you.
Stephanie: Always happy to be a Muse.
You:
Stephanie:
–
Companies hire Bruce Kasanoff to write stories that help their employees – and sometimes their customers – better understand what it will take to compete successfully. His clients use these customized pieces in many different areas of their business.
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