How personal is your phone?

by Bruce Kasanoff on January 6, 2013

In technology reporting, not many 2009 articles remain that useful. But this anecdote from four years ago remains right on target.

To illustrate just how personal mobile technology has become, reported Don Clark on his WSJ blog, an Intel executive asked his audience how many had cellphones. All raised their hands. Then he asked how many were married; a somewhat smaller number responded. Then Eden asked how many were happily married; most of the same hands went up.

Finally, Eden asked the people who said they are happily married whether they would hand over their own cellphone if their spouse lost his or hers. No hands went up. “That is my point,” he said. “That is personalization.”

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