About

I like to change things: perceptions, opportunities, organizations and even lives.

This desire has led me to work as a speaker, writer, entrepreneur and advisor. I wrote the book “Making It Personal: How to Profit from Personalization without Invading Privacy,” and have frequently helped organizations shift their strategy to build stronger, more personal relationships with customers, employees, or other stakeholders.

I love entrepreneurial people, and often get involved in start-up or aggressive growth situations. More recently, I’ve expanded my interests beyond the profit section and have worked with non-profit organizations, mainly because it feels good.

One of my passions is education, because it is the key to a good life and a functioning society. Most schools are still based on an outdated, assembly line approach and I am extremely interested in helping to change this.

Most of all, I’m open to new ideas. No one knows what the future will bring, but many people narrow their focus and close their minds (a little bit at a time) as they move through life. I’m trying to do the opposite.

For those of you who like to read an “officlal” bio, this can serve as mine…

Bruce Kasanoff – bio

The Chartered Institute of Marketing cited Bruce Kasanoff among their inaugural listing of the 50 most influential thinkers in marketing and business today. He is an innovative marketer who has a track record of working with highly entrepreneurial organizations.

He is the author of Making It Personal.

His clients have included both Fortune 1000 firms and aggressive growth technology firms. He has trained professionals from hundreds of companies – across nearly every industry – and has spoken at Yale, Wharton, NYU, and Babson.

Bruce was head of training, research and online programs for Peppers and Rogers Group when that firm popularized the business strategy of 1to1 marketing. Bruce prides himself on being one of the most vocal proponents that businesses should treat customers personally.

He has delivered workshops, keynote speeches and training programs to a wide variety of organizations in 21 states and eight countries. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.

Bruce has started or helped build five new businesses, and also has spurred innovation in established organizations like WBGH/Boston, Ogilvy & Mather, and even Citibank.