Your mission, Jim, should you choose to accept it.
Jim, you know the drill. Press the button above, and listen to your message, then read the top secret information below.
Our operatives have been unable to get [...]
keep reading →Shortly after NASA’s Kepler mission confirmed today the first planet ever identified in the “habitable zone” – the region where liquid water could exist on a planet’s surface – business executives convened in secret sessions to ask: will we soon face competitors from other planets?
The newly confirmed planet – imaginatively named Kepler [...]
keep reading →by Ken Liu
Michael Lane was pushing the “door close” button when a hand reached around the door of the elevator. The doors, obstructed, obediently opened back up.
Startled, Michael moved to the back of the elevator to make room.
“Sorry,” the young man said, as he rushed in. He was [...]
keep reading →Here are dozens of proven ways to get your customers to recommend your company to their friends.
How to ask for a referral: According to Jill Griffin, loyalty expert, you should say, “Who do you know that might appreciate knowing about my services?” After you get the first [...]
keep reading →Truth be told, this article does not have much to do with the television show Two and a Half Men, except that by mentioning Charlie Sheen along with his replacement – investor and social media pioneer, Ashton Kutcher – I’m increasing the chances that a few thousand people might stumble onto this story while wondering [...]
keep reading →I’m wondering whether marketing will still exist in five years. Nearly all customers will carry smart devices, and it’s possible that smart customers will only interact with smart companies.
No technology in human history has been adopted faster than wireless devices like smartphones and iPads. Tens of millions of these devices are spurring [...]
keep reading →(Part 1 of 2) The price of restoring our economy, saving our banks, and ensuring long-term prosperity is higher than most are willing to pay: the end of football, baseball and every other win/lose game.
From the time we are old enough to grasp a ball, we are taught that there are winners [...]
keep reading →No one gets paid to serve existing customers. If you doubt me, compare the salary of your top customer service rep to that of your top salesperson.
Before you start telling me that it takes more talent to sell than to serve, slap yourself in the face a few times. That’s nonsense. Especially if you [...]
keep reading →When you open a Coke, are you opening happiness or a bottle of sugar water? Coke marketers work incredibly hard to convince you of the former, but reality says you’re drinking sugar.
Few, if any, mutual funds can consistently beat the market, but financial services marketers work incredibly hard to convey the impression that their [...]
keep reading →I once raised over $1 million in venture capital with little more than 10 Powerpoint slides. That was the high point. The low point – a year later – was admitting to myself, and my employees, that our start-up was dead.
We all talk a lot about entrepreneurs and the American Dream, but [...]
keep reading →Tales of Disruption
- Sometimes Words Escape Me
- No More Racing Home to Let Out Your Dog
- How to Get a Girlfriend, circa 2013
- Chatting about iBooks 2 with a Computer?
- Your Phone Won’t Let You Call Your Girlfriend
- Mission Impossible: Reaching Customer Service
- Paris with a Flexible Phone and a Sweet Tooth
- How Pachube Killed the Big, Slow Firms
- Banshee Construction Copter Robots
- James Bond meets Jonathan Livingston Seagull?
- Are Companies on Other Planets Stupid, Too?
- Fan Letter from a “Stalker”
- 3rd Party Candidate Becomes U.S. President
- Aha! (You Are a Cheating Spouse)
- Machiavellian Virtual Presence
