Currently viewing the category: "Personalization"

In technology reporting, not many 2009 articles remain that useful. But this anecdote from two years ago remains right on target.

To illustrate just how personal mobile technology has become, reported Don Clark on his WSJ blog, an Intel executive asked his audience how many had cellphones. All raised their hands. Then he asked [...]

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With nine trillion web pages (a rough estimate) and growing, the Web already overwhelms many of your potential customers. Companies need to reinvent the way they attract and serve customers.

One way to do this is by putting a Mindset button front and center on your site.

A Mindset button lets a visitor tell you [...]

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There’s a good article on personalization versus privacy at BizReport. Email Insider has a nice post on the dangers of doing personalization badly. The article begins with this quote, “You are not my friends and I don’t want you to be my friends.”

SearchNewz raises the question of whether Google understands – [...]

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