Archive for the ‘Social Media’ Category

How to Get a Girlfriend, circa 2013

Cindy was so lost in thought walking home, she barely noticed the Penderson’s cute Lab puppy as it raced across their lawn to greet her. She patted the dog’s head absentmindedly and kept walking.

The high school junior was tired of living in a pre-professional town, where all anyone cared about was getting into college… not to learn, not to grow, just because that’s what we all do…

Her phone vibrated. Cindy pulled it out and saw a message from Jake, the guy who sat behind her in chemistry.

I got some flowers for you. Keep walking straight ahead.

Cindy paused and looked around. That was odd. She kept walking.

Two houses later, as she stepped around a segment of the sidewalk that was being replaced, another message:

cross over to the park.

She stopped, and turned all the way around. Was Jake following her? She couldn’t see anything. He seemed harmless, and sort of cute. But she decided to give him the benefit of the doubt, and crossed over to the tiny park.

walk over to the bench, then towards the flowers behind them.

Cindy shrugged and kept walking. There were two Moms talking animatedly on the bench, with little kids spread around their feet.

aim your phone at the red and orange lilies

She looked around, at first seeing just a spread of purple flowers, and some yellow ones. There – some lilies were over in the clearing. They were fresh blooms, and gorgeous. She pointed her phone right at them.

you’re so pretty, even prettier than these lilies. (it makes me act so shy around you.) but what i really like is that you’re a real person, not a pretender. would you meet me for coffee? how about 5 at starbucks?

Wow, she thought. That was really touching, and flattering. She texted Jake: you’re cute, too. See you at 5.

When Jake saw the text pop up, his heart pounded hard for a good two minutes. Then he thought: I’m so glad I discovered how to post virtual notes to sidewalks, trees and flowers.


Companies hire Bruce Kasanoff to write stories that help their employees – and sometimes their customers – better understand what it will take to compete successfully. His clients use these customized pieces in many different areas of their business.

Paris with a Flexible Phone and a Sweet Tooth

Sorry we’re not sorry (désolées que nous ne sommes pas désolées), but life has been too fun to stop and write blog posts.

Julie and Jane (that’s us!) have been running around Paris with our hot-off-the-presses Flexible Phones.

Imagine a stiff piece of Saran Wrap about as big as a paperback book, but as thin as its cover, and you get the idea. You can bend FP, when appropriate look clear through it, and use it as a Frisbee – but we don’t endorse the latter owing to its steep $399 price tag.

Whip this thing out of your pocket and you have a magic window onto the world around you. Jane confidently walked into La Cure Gourmande and had a blissfully intelligent conversation with a lovely Dutch woman who didn’t speak a word of French or English; FP instantly translated their words.

(Note to calorie counters… FP can display a calorie estimate for any baked good you hover it over, but we disabled that function.)

Later in the day, we were writing postcards down by the Seine – a cliche, we know – and inspiration struck: what if we just held FP up between us and – gasp! – talked. Would the magic glass record our words? Could we preserve a record for future generations of our delightful repartee? Winner in the back, yes! Watch for our Conversations with Two French Doves post, just as soon as we figure out how to download content from a piece of Saran Wrap.

In the Louvre, we were suddenly wise and insightful. FP had something to say about every masterpiece, and at one point we were even able to explain to a Chinese family (instant translation strikes again) how Peter Paul Rubens spent his youth copying woodcuts by Hans Holbein the Younger and eating bon bons. We may have taken a few liberties with the supplied text.

Dinner was a delight. No more accidental orders by Julie of blood sausages or essence of brains, thanks to FP’s ability to translate the menu. Talk about magic (and we shall, in a later post)… FP doesn’t just translate the menu, it replaces each word, but preserves the look and feel of the menu. Suddenly France is America, and vice versa, if you happen to be a French person in America.

It gets better… FP is like the perfect gentleman, always rushing to the defense of little ol’ defenseless us. We can summon a taxi just by tapping FP, and then it turns brilliant red to help the taxi driver spot us. It tells us how long until the next train pulls in, how many steps to the top of the castle, and – most importantly – where can we find a restroom without a line?

We enthusiastically give the Flexible Phone five hot chocolates, our highest possible rating.

(Author’s Note: this story was inspired by the videos below and the real deal, the blog Sheets of Egyptian Cotton.)

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Is your company heartless?

Free enterprise works beautifully when leaders feel rooted in their communities, beholden to their employees and answerable to their customers. But when these connections fray, the free market slides out of balance and the result is dangerously heartless behavior.

Heartless is laying off thousands of employees when your company has record amounts of cash on hand. American firms are holding $2 trillion in cash, up from $1.39 trillion in 2008. Since 2008, Siemens has fired 12,000 workers and increased its cash holdings from $9.4 billion to $16.4 billion.

Heartless is caring more about a concentrated group of investors than you do your customers.

Heartless is running a company with no loyalty whatsoever, without regard for longstanding, hardworking and effective employees.

Heartless is being willing to abandon a community because one 30 miles down the road offers better tax breaks.

To the degree they have a defined focus, Occupy Wall Street is addressing banks, but the problem is far more widespread than that. Large companies in numerous industries are hoarding cash while they fire workers. It is heartless to have record profits and record layoffs at the same time.

Me first, you last

Many politicians have become heartless, too. They care first about getting re-elected, and second about paying back the party and supporters that keep them in power. Most do not care nearly as much about the citizens they represent or about our country as a whole. I say this because unprecedented numbers of Americans are disenchanted with their politicians.

Heartless politicians are willing to shut down our government and default on our obligations, just because the party line says don’t compromise. Meanwhile, millions of Americans are suffering. That’s heartless.

Globalization has lessened the value of community. Instead of local merchants, we have chain stores that hire sales help for minimum wage. Instead of business leaders rooted in our communities, we have leaders who live far away and who often have never even seen the store that serves your area.

Occupy Wall Street, and then?

Instead of local community, we now have social media communities that have given rise to the Tea Party and now Occupy Wall Street. But for all the media coverage these new communities attract, they fail to root our business and political leaders in anything that touches their hearts. Social media can react to heartless behavior, but does not prevent it.

The only solution I can see to heartless behavior is selfishness.

Yes, selfishness.

Be selfish. Be very selfish

Despite the disappearance of real communities, despite globalization, our leaders need to realize that purely on a selfish level, acting heartless is a deadly and dangerous strategy. Vast numbers of people are suffering, scared and suspicious. They are ready to go out into the streets, to make everyone feel their pain. Occupy Wall Street is a Sunday church social compared to what’s brewing.

I pray that our leaders recognize the desperation that is building, before it explodes. It is in our leaders’ selfish interests to do so. It is in their selfish interests to stop acting heartless, because the alternative is something close to anarchy.

If this sounds extreme, you probably still have your job.

B2B Sales Infographic

Hmm. The average Fortune 100 company blogs 100 times a month, and my seven year old neighbor averages two posts a day…

Social Media Facts and Figures
Social Selling Software – InsideView.com