Currently viewing the category: "Strategy"

“The biggest risk is not taking any risk… in a world that’s changing really quickly, the only strategy that’s guaranteed to fail is not taking risks.” — Mark Zuckerberg, founder of Facebook

These are risky times. The last time the stock market was this volatile was the Great Depression. The last time the economy was [...]

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Let’s dream big for a few minutes. Imagine if the United States invested $50 billion in entrepreneurs, instead of fiddling with minor changes in payroll taxes and more construction projects that don’t create long-term jobs.

In 20 years, I’ve never heard an entrepreneur say she decided to hire more people because of a tax change. [...]

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No one gets paid to serve existing customers. If you doubt me, compare the salary of your top customer service rep to that of your top salesperson.

Before you start telling me that it takes more talent to sell than to serve, slap yourself in the face a few times. That’s nonsense. Especially if you [...]

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It’s hard enough to get Web, IT and marketing professionals to work together on a team. Now imagine getting such teams to both execute superbly and still be extraordinarily innovative. Sound like a blue sky dream to you? I don’t think so.

Welcome to The Teim. It’s not a typo; the “ei” stands [...]

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Years ago, ambitious marketers looked at their customers and saw a 1to1 future. Today, innovators look through the eyes of their customers and are starting to see a 1toEverything future.

1 is the customer. Everything is every person, creature, element and piece of information on the planet.

My phone identifies songs for me. It tells [...]

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Toria Thompson and I are looking for feedback on Version 1.2 of a potential way to simplify the task of making successful firms more customer-focused.

We are thinking along these lines…

1.) Teams are the building blocks of companies.
2.) If you change the way teams work, you can change a company and its [...]

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With nine trillion web pages (a rough estimate) and growing, the Web already overwhelms many of your potential customers. Companies need to reinvent the way they attract and serve customers.

One way to do this is by putting a Mindset button front and center on your site.

A Mindset button lets a visitor tell you [...]

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