Why hire me to help position your company and services?

When it comes to positioning your product, service or company, you basically have two choices:

1.) You can hire a team.

2.) You can hire a person (me).

There are strong arguments in favor of hiring a team. You’ll have the resources to do lots of research, focus groups, brainstorming and testing. Researchers, designers, copywriters, analysts and strategists can kick around possibilities from many different angles. The major arguments against this course of action is that it is time-consuming and expensive.

If you hire me, you’re opting for a faster route. You’re betting on a process that is both strategic and intuitive. There will be less research to back up your decision, but if you do not feel comfortable with my recommendations, you will always have the option to commission additional research or to pursue other elements of the “team” approach.

My focus is straightforward. My goal is to make your positioning clear and simple. My strength is my ability to simplify complexity.

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My business philosophy

As a potential client, you have a right to know how I think. Here's a quick summary.

1. Communicators win. Most business success has its roots in the ability to communicate with others.

2. Be simple and memorable. People only do the things they can remember, and when dealing with large numbers of people (i.e. employees and customers) you want to keep your requests short and simple.

3. Execute decent ideas very well. Execution is far more important than the "brilliance" of any idea.

Why hire me to help position your company and services?

My business philosophy