Bruce Kasanoff is a customer experience consultant, author and speaker who focuses on marketing and innovation. He helps companies unearth creative new ways to profitably serve customers.
He and Michael Hinshaw are co-authors of the new book, Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How You Can Be One of Them.
The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – cited Bruce among their inaugural listing of the 50 most influential thinkers in marketing and business today.
Bruce helps companies understand what comes next, and how they can leapfrog their competitors. His entire career has focused on helping companies leverage emerging technologies to better grow revenues and serve their customers.
He is the author of Making It Personal: How to Profit from Personalization without Invading Privacy, a critically-acclaimed 2001 book that predicted many of the innovations we see widespread today and that addresses many cultural issues.
He has delivered marketing workshops, keynote speeches and training programs to a wide variety of organizations in 21 states and nine countries. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.
Bruce earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College. He has a strong track record of using innovation to power revenue and profit growth:
Entrepreneurial marketing: raised or helped raise $20 million for start-up and entrepreneurial ventures. “Marketing guru” over five years for over 250 entrepreneurs through the Birthing of Giants program at MIT. Taught the capstone entrepreneurial course in the MBA program at Babson College.
1to1 marketing and CRM: One of the original partners of Peppers and Rogers Group, founder and head of that firm’s training and research groups, founder of the 1to1 newsletter that grew into 1to1 Media, and speaker/trainer for professionals from hundreds of firms.
Technology marketing: helped technology firms such as HP, Oracle, and Broadvision expand rapidly and grow their share of customer.
Direct marketing: built a new line of precision-engineered model cars for The Danbury Mint, selling $20 million in the first three years and establishing a business that has been successful for 25 years. Also held direct marketing positions at Citibank and WGBH/Boston.
Branding: part of the Ogilvy & Mather team in the mid-90s that restored IBM’s brand to a premier position. Ran the IBM PC Company direct marketing account, then became the strategist for IBM in the interactive agency.
On weekends in the winter, Bruce teaches skiing at Stratton Mountain in Vermont. He served for four years as an elected member of the Westport, CT Planning and Zoning Commission. He also spent more than two years working as part of a group that redesigned the Information Technology and Literacy Curriculum for the Westport schools.
