Now Possible is a digital content company that helps our clients engage their customers, employees and/or investors.

Whenever possible, we try to empower people who are genuinely interested in others. Such people will play a growing role in our economy. Social media favors outward-focused individuals who are able to empathize, share and collaborate.

Now Possible is my own personal vehicle for making the world a better place. From time to time, I use it to distribute helpful content.

Our first title was published last year; it is titled How to Self-Promote without Being a Jerk.

How can we help you?

Bruce Kasanoff,


Bruce Kasanoff is the founder of Now Possible.

Co-author with Michael Hinshaw of Smart Customers, Stupid Companies, Bruce is one of a select group of leading experts in LinkedIn’s Influencers program. His story, The Best Talent Is Bringing Out Talent in Others, was named as the Most-Engaging Story of 2013 on LinkedIn.

He has also contributed to Fast Company and Digital Trends, and is the author of Making It Personal.

He was an original partner of the customer strategy consultancy, Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

Here are a few of his accomplishments:

  • Cited by The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – in their inaugural listing of the 50 most influential thinkers in marketing and business today.
  • Part of the Ogilvy & Mather team in the mid-90s that helped change the brand positioning for IBM. Ran the IBM PC Company direct marketing account, then became the strategist for IBM in the interactive agency.
  • “Marketing guru” for over 250 entrepreneurs through the Birthing of Giants program at MIT.
  • Raised or helped raise $20 million for start-up and entrepreneurial ventures.
  • Taught the capstone entrepreneurial course in the MBA program at Babson College.
  • Delivers marketing workshops, keynote speeches and training programs to a wide variety of organizations. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.
  • For The Danbury Mint, he helped reposition the firm as a leading provider of collectibles for men (instead of just women.) He created a new product line of precision-engineered model cars, took sales from zero to $20 million in three years, and established a business that has been successful for 25 years.
  • Earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.

He is a passionate skier, and on winter weekends and holidays he coaches young skiers at Stratton Mountain in Vermont.