Testimonials

For Smart Customers, Stupid Companies by Michael Hinshaw and Bruce Kasanoff, Managing Director of Now Possible:

“Entrepreneurs looking for the next big thing need to grab a copy of our book and this one, and fast.”
– Bob Dorf, co-author with Steve Blank of THE START UP OWNER’S MANUAL: The Step-by-Step Guide for Building a Great Company

“So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. My thinking has changed and I’m now light years ahead. I’m fortunate I had the opportunity to read this before my competitors.”
– Chris Zane, Founder & President, Zane’s Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers

“We, as business leaders, are often so worried about our competitors we often forget about our customers. Kasanoff and Hinshaw remind us that our customers are smarter and know more than we know. The book is an easy read and stuffed with ideas that can be implemented on Monday morning.”
– Michael Le Goff, CEO, Plessey Semiconductors

“Technology-enabled customers are getting smarter every day, while companies mired in the same old ways of doing business just come off as stupider and stupider. Do not let that happen to you. Instead, follow Hinshaw and Kasanoff’s prescription to ride the waves of today’s perfect storm of disruptive innovations.”
– B. Joseph Pine II, co-author, THE EXPERIENCE ECONOMY and INFINITE POSSIBILITY: Creating Customer Value on the Digital Frontier

“This is a very insightful book, and one that provides a really different (smarter) perspective on customer centric value co-creation! Hinshaw & Kasanoff make sense of many recent trends and provide a number of coherent frameworks to analyze the state of the industry and to create actionable ideas for change.”
– Frank T. Piller, Professor of Management, RWTH Aachen University, Technology & Innovation Management Group and Massachusetts Institute of Technology, MIT Smart Customization Group

“Every CEO should read this book. The bigger your company the more you need a reality check and this book is just that. Your customers now know more than you do about your business and your competition. With so many innovative technologies present today and coming soon, this is a must read for all business executives!”
– Jocelyn Smith, Managing Partner, CEO, infinitee Communications

“If your company regards customers as creatures they ‘acquire,’ ‘manage,’ ‘control,’ ‘own’ or ‘lock in,’ your company suffers from a fatal condition that only this sort of respect for customer independence and intelligence can cure.”
– Doc Searls, author of THE INTENTION ECONOMY: When Customers Take Charge, and co-author of THE CLUETRAIN MANIFESTO

“This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!”
– Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage

“In healthcare, we need to realize that it is not just science and technology that are advancing rapidly, but also the expectations of the individuals we are here to serve. As this book so eloquently argues, an informed patient is a smart customer.”
– William W. Burke, Executive Vice President & CFO, IDEV Technologies

“Thanks to dramatic technological advances of the past decade, computers can help us become smarter and smarter in our everyday tasks. As a result, today’s customers are much more sophisticated, and companies need to change in response. Kasanoff and Hinshaw highlight some of these changes and help companies understand how to deal with smart customers.”
– Roberto Pieraccini, author of THE VOICE IN THE MACHINE: Building Computers That Understand Speech and Director of ICSI, the International Computer Science Institute at Berkeley

“This engaging book provides a useful roadmap for navigating today’s and tomorrow’s technological innovations to improve your customer’s experience. Ignore its lessons at your (and your shareholders’) peril.”
– Christopher Oddleifson, President & Chief Executive Officer, Rockland Trust Company

“Bruce Kasanoff and Michael Hinshaw have correctly flagged the start of a major revolution. I especially hope their SMART framework gets adopted in education, where we desperately need a new approach.”
– Bart Stuck, Managing Director, Signal Lake

Testimonials for Making It Personal, by Bruce Kasanoff:

“(One of the ten) best business books published this year.”
- The Dallas Morning News

“Kasanoff shows he has a knack for making abstract discussions relevant to actual business practices.”
- CIO magazine

“It is a fantastic book that all marketers would be wise to read..”
- Marketing Business

“Bruce Kasanoff does a great job of breaking down personalization into easy to understand terminology and realistic approaches.”
- Slashdot

“Businesses looking for slicker approaches in today’s iffy economy will appreciate this cutting-edge advice.”
- Publishers Weekly

“Essential thinking… set to become the new bible of personalization.”
- Publishing News

“The best thing you can do for the health of your association and your own career is to keep that computer in the briefcase on your next trip and read this book instead.”
- Executive Update magazine (The Magazine for Savvy Association Professionals)

“Kasanoff’s message was so compelling and insightful that I wanted to capture every nugget I could.”
- Training & Development magazine

“Kasanoff has researched the subject a great deal as he certainly knows what he is talking about.”
- M2 Best Books (UK)

“Fully endorsed by Peppers and Rogers (who contribute to the foreward), Making It Personal is a One-to-One Future for the 21st century… But Kasanoff also goes much further beyond this initial theme and tackles the practical design and realistic implementation of personalisation strategies to make enterprises more efficient and competitive.”
- Infoconomy

“Combining fictionalized anecdotes with real-world research, he explores current practices; ways that developing technologies may change this tomorrow; how meaningful information might be extracted from the mass of newly available data; and some unintended consequences that could ultimately result. Understanding and using these principles, Kasanoff argues effectively, will lead to ‘reduced costs, increased revenues, and stronger loyalty’ on all levels.”
- Amazon.com

“Helpful and informative, and the explanations and conclusions are clearly and compellingly presented… highly recommended.”
- Business Age

“(An) expert treatise on the intersection between personalization, profit, and privacy.”
- American Way