Resources

The following are examples of companies we track, or materials we have created…

Directories:
- Health and Fitness Firms Using Sensors
- Robotics firms
- Brain-Computer Interface research labs | What can you do with a BCI?
- Personalization vendors

Personalization:
- Quick personalization primer
- Why make business personal? (book excerpt)
- How to deliver personalized services to your customers
- Why customers deserve personal treatment
- What corporate mindset does personalization require?
- Mindful Customer Experience – a different way to think about your corporate culture
- Who will write the new business rules for personalization? (chapter in textbook)
- Why personal = smarter (interview at Mass Customization & Open Innovation
- A 2001 perspective on personalization (book excerpt)

Customer-based business strategy:
- 10 ways to build trust with customers
- Use compensation to increase revenues and profits
- The case for ‘sense and respond’ business strategies
- Don’t just question authority, question marketing (Washington Times) | PDF version
- How to kill your business: sell harder (CustomerThink)
- A Half Decade of Entrepreneurial Marketing: Lessons from the Best Entrepreneurs (Critical EYE Journal) PDF document
- Classifying customer experiences (a visual guide)

Disruptive forces and innovation:
- Smart Customers, Stupid Companies: customers are getting smarter, but companies aren’t keeping up.
- Three Levels of Innovation – a strategic way to think about developing new products and services
- Common Sense and Kinect (Open Salon)
- Here’s to impossible triumphs

Free marketing guides: All are PDF downloads
- LESS: includes dozens of ways to win and keep customers by giving them less of the things that drive them crazy. You can also read a condensed version online.
- Marketing That Actually Works: click to download my free 24-page workbook.
- The Team: how to change a company in four steps, by focusing on the way teams work together.