What We Do

We challenge your team’s notions of what’s possible, and what isn’t.

We introduce possibilities that may seem radical, but that may also come true.

We serve as forceful advocates for customers you do not yet serve, but that you could (and most likely should.)

We increase the level of urgency across your business to act decisively and intelligently.

We draw persistent – and sometimes unstated – objections into the limelight, giving your team a chance to recognize and fix the obstacles to continued success.

The radical truth

We are respectful of others, but we do not respect the status quo. Our success is not dependent on securing a three-year, seven figure consulting contract. We do not install software, sell subscriptions to research, or otherwise entangle your firm with dozens of our consultants.

There are just a few of us, and some don’t even work here fulltime.

This means that we come with very little baggage. If we think your business is irrevocably doomed, we’ll tell you. If your business model needs to be turned upside-down, we’ll make that case with clear logic and compelling examples. But we are not beholden to any single technology, business model, or philosophy… with one exception.

We believe that viable companies must act as smart or smarter than their customers. If your customers have faster, easier and more robust access to information than your employees, then your survival is at extreme risk.

Some specifics…

• Crafting strategies that leverage new technologies, enabling our clients to disrupt their own industry and secure their future
• Developing new Physical Web services that target the most profitable customer niches in each industry
• Demystifying the Physical Web for your employees, Board or other stakeholders
• Training employees to implement Physical Web strategies

Our clients include aggressive growth firms, newly-funded startups, and even entrepreneurs with a great idea. Most are somehow leveraging our longstanding interests in personalization, sensors, brain-computer interfaces or wireless technologies.

We do all of the following, and much more…

• Investor pitches and presentations: What’s your path to success? Why will customers flock to you? We help you deliver persuasive answers to these and other critical questions. We can rewrite existing materials, or create them from scratch.
• Business plans: How will your company get from business as usual to succeeding on the Physical Web? A good plan is a valuable map and a trustworthy action plan. Creating one doesn’t just require good writing; it requires sound strategic thinking.
• White papers and articles: While we don’t do traditional (translation: dull) white papers, we do relish assignments that allow us to introduce new technologies in interesting ways. We can ghostwrite articles for your executives, or create longer pieces certain to attract attention.