Simplify the Future

Simplify the Future is the publishing imprint of Now Possible.

Bruce authors or co-authors every piece we publish. Each work has certain elements in common:

- They feature highly positive ideas about business and your career.
- They treat words like treasure, and thus are a bit shorter than most offerings.
- They have real human interest.

We are looking for accomplished people whose experiences can help our readers to thrive. You do not need be an author, but you do need to possess insights that can help others.

Recent press | Testimonials | Speaking | Book


Bruce Kasanoff is the founder of Simplify the Future.

He is co-author (with Michael Hinshaw) of Smart Customers, Stupid Companies. He writes for LinkedIn’s Influencers program, and also contributes to Digital Trends and Fast Company. His other works include Simplify Your Future (free mini-eBook) and Making It Personal (2001 book).

He was an original partner of the customer strategy consultancy, Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

Here are a few of his accomplishments:

  • Cited by The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – in their inaugural listing of the 50 most influential thinkers in marketing and business today.
  • Part of the Ogilvy & Mather team in the mid-90s that helped change the brand positioning for IBM. Ran the IBM PC Company direct marketing account, then became the strategist for IBM in the interactive agency.
  • “Marketing guru” for over 250 entrepreneurs through the Birthing of Giants program at MIT.
  • Raised or helped raise $20 million for start-up and entrepreneurial ventures.
  • Taught the capstone entrepreneurial course in the MBA program at Babson College.
  • Delivers marketing workshops, keynote speeches and training programs to a wide variety of organizations. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.
  • For The Danbury Mint, he helped reposition the firm as a leading provider of collectibles for men (instead of just women.) He created a new product line of precision-engineered model cars, took sales from zero to $20 million in the three years, and established a business that has been successful for 25 years.
  • Earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.

He is a passionate skier, and on winter weekends and holidays he coaches young skiers at Stratton Mountain in Vermont.