Innovation in customer experience
Posts Tagged ‘customer experience’
There’s a reason why the most innovative, dynamic and successful firms end up that way: they experiment. Google Labs is where employees toss around half-based ideas and eventually begin to expose them to the world at large. The App Inventor, for example, is designed to allow non-programmers to develop Android apps. Apple enjoys a constant
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Augmented reality is one of those “hot” tech innovations that took some time to live up to the hype. But it has been gaining momentum. Here are a few compelling examples how augmented reality can utterly change the customer experience: Not sure what augmented reality is? Ever watch a football game on TV and see
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In an earlier post, I described how the vast majority of established companies are at risk being stuck in the Land of Stupid, a bleak wasteland between the few companies who know how to make complex technologies seem like simple magic, and the millions of consumers and small businesses who increasingly expect magic. Let’s take
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True story from a friend who is trying to transfer funds from one financial services company to another. Old Company, which has my friend’s money, won’t accept the digital Letter of Acceptance from New Company; that letter contains the information they need to transfer funds. Old Company insists that they receive a fax. New Company
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I’m wondering whether marketing will still exist in five years. Nearly all customers will carry smart devices, and it’s possible that smart customers will only interact with smart companies. No technology in human history has been adopted faster than wireless devices like smartphones and iPads. Tens of millions of these devices are spurring countless developers
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Here’s my interview with Robert Carroll, Chief Marketing Officer of SDL, a global firm that – simply stated – helps companies manage the information that customers need. He caught my attention when speaking recently about their notion of Pervasive Engagement Management. Q. We write about how customers are getting ahead of the companies that seek
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This article was written by Roberto Pieraccini, CTO of SpeechCycle. Smartphones are transforming how consumers communicate, not only with one another, but also with the companies with whom they do business. These mobile-savvy customers are doing much more than talking on these devices – they browse the Web, download apps, manage emails and send text
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Customer experience management is changing the standards of excellence in dozens of industries, and today let’s focus on one of the toughest industries of all: global asset managers, the firms that manage billions or trillions of dollars. Just to be specific, this post focuses on the largest players in this industry, those who sell a
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Think of BankSimple as a banking app unburdened by the bricks and mortar restrictions of an actual bank. That’s not far from the truth. This start-up designed its mobile app first, then started recruiting banks to handle the backend of actually protecting your money. Their goal is to revolutionize banking, making it simpler, faster and
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Hmm. The average Fortune 100 company blogs 100 times a month, and my seven year old neighbor averages two posts a day… Social Selling Software – InsideView.com
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