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“Google is a big believer in openness and openness means customization. There’s a difference between customization and personalization. Personalization is something the consumer does, customization is something an OEM or operator does. And they have to find the right balance there.”

So said Andy Rubin, commanding general of the Android army as vice president of [...]

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There’s a good article on personalization versus privacy at BizReport. Email Insider has a nice post on the dangers of doing personalization badly. The article begins with this quote, “You are not my friends and I don’t want you to be my friends.”

SearchNewz raises the question of whether Google understands – [...]

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