Posts Tagged ‘marketing strategy’

You created it, but can you explain it?

Over at Apple, the App Store now has more than 472,000 apps. That’s a lot of innovation. Tech start-ups continue to pop up, despite the economy. If anything, it’s gotten cheaper to launch start-ups; two or three founders can often get a beta version running. But can these folks explain their innovations? How many of
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How to kill your business: sell harder

No one gets paid to serve existing customers. If you doubt me, compare the salary of your top customer service rep to that of your top salesperson. Before you start telling me that it takes more talent to sell than to serve, slap yourself in the face a few times. That’s nonsense. Especially if you
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