Innovation in customer experience
Posts Tagged ‘Marketing’
I’m wondering whether marketing will still exist in five years. Nearly all customers will carry smart devices, and it’s possible that smart customers will only interact with smart companies. No technology in human history has been adopted faster than wireless devices like smartphones and iPads. Tens of millions of these devices are spurring countless developers
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Here’s my interview with Robert Carroll, Chief Marketing Officer of SDL, a global firm that – simply stated – helps companies manage the information that customers need. He caught my attention when speaking recently about their notion of Pervasive Engagement Management. Q. We write about how customers are getting ahead of the companies that seek
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Less. That’s what we should expect in the next decade. Regardless of your political beliefs, these facts are clear: 1.) Our economy is weak. Nothing is likely to change that for years to come. 2.) Government spending will decline for the foreseeable future. That means fewer jobs. 3.) New fees will be everywhere. Want to
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Wireless technology is here, but wireless thinking is not. In the past hundred million years of evolution, none of it required the human brain to leverage wireless technology or perish. Spearing a fish with a sharpened stick, bashing small animals with large rocks… these skills enabled us to feed our young and build organized civilizations.
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