Innovation in customer experience
Posts Tagged ‘personalization’
In technology reporting, not many 2009 articles remain that useful. But this anecdote from two years ago remains right on target. To illustrate just how personal mobile technology has become, reported Don Clark on his WSJ blog, an Intel executive asked his audience how many had cellphones. All raised their hands. Then he asked how
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For all the thousands of firms trying to track your activities online and off, none have the big picture. - Netflix knows you like crude teenage comedies. - VISA recognizes you donate to your local PBS station, but they don’t know why (perhaps to placate your spouse.) - USA Today recognizes you as a sports
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Good news: I just found a coherent and proven concept for personalized education. Bad news: it’s in Sweden, offered by Kunskapsskolan, which means “the knowledge school.” Good news: the KED (Kunskapsskolan Education) program is coming to the United States. I first met Peg Hoey after she helped launch and run a charter school in the
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“Google is a big believer in openness and openness means customization. There’s a difference between customization and personalization. Personalization is something the consumer does, customization is something an OEM or operator does. And they have to find the right balance there.” So said Andy Rubin, commanding general of the Android army as vice president of
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Right after 9/11, my book came out. Its goal was to frame the growing tension between personalization and privacy, and to give executives a roadmap for growing their business. I’m pretty pleased how well it holds up. See for yourself. Here’s the first half of Chapter One. Fear not – one of the best decisions
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Mass media is dead. Long live personal media. Basic elements of personalization strategy have the potential to save the newspaper industry, despite a trend that looks ugly. The transition won’t be easy, but at least this approach offers some hope for the industry, for readers, and even for advertisers. A printed newspaper is about as
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I adapted this framework from the book Disrupting Class and from Howard Gardner’s Multiple Intelligences Theory. My goal is not to propose the ‘right’ way, but rather to demonstrate that even with a few variables you end up with many different customized lesson plans (in this case, 8 x 3 x 3 = 72).
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There’s a good article on personalization versus privacy at BizReport. Email Insider has a nice post on the dangers of doing personalization badly. The article begins with this quote, “You are not my friends and I don’t want you to be my friends.” SearchNewz raises the question of whether Google understands – or is sensitive
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