Innovation in customer experience
Posts Tagged ‘persuasion’
1.) Make sure they have the ability to do what you want. Skip this step, and you will waste a lot of time. The only true obstacle to persuading someone to do something is if they lack the ability to do it. You can’t persuade an out of shape person to run a five-minute mile.
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Stanford’s Cliff Nass – along with Corina Yen – has taken on the task of revealing the social rules that impact our interactions with other people. The Man Who Lied to His Laptop is jammed with so many useful lessons that I took a shot at putting the best ones on a single page. Research
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