Innovation in customer experience
Posts Tagged ‘privacy’
Right after 9/11, my book came out. Its goal was to frame the growing tension between personalization and privacy, and to give executives a roadmap for growing their business. I’m pretty pleased how well it holds up. See for yourself. Here’s the first half of Chapter One. Fear not – one of the best decisions
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There’s a good article on personalization versus privacy at BizReport. Email Insider has a nice post on the dangers of doing personalization badly. The article begins with this quote, “You are not my friends and I don’t want you to be my friends.” SearchNewz raises the question of whether Google understands – or is sensitive
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