Innovation in customer experience
Posts Tagged ‘Steve Jobs’
Apple design guru, Jonathan Ive, is quoted by 9to5Mac as saying about Steve Jobs: “Despite all his successes, all his achievements, he never presumed, he never assumed, that we would get there in the end. And when the ideas didn’t come, and when the prototypes failed, it was with great intent, with faith, he decided
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For whatever reason – perhaps accuracy or honesty – biographer Walter Issacson did not include the following revelations in his new biography of Steve Jobs: Jobs coined the word “translucent” because he didn’t feel “clear” was dynamic enough to be used at Apple. It loosely translates as “beyond Lucent,” or far cooler than anything Lucent
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In the spirit of thinking differently, I’d like to suggest that Steve Jobs was not a person, but a way of thinking. As long as others emulate his approach to “thinking,” he will never die. From what I can piece together from afar, Jobs crossed boundaries that few dare cross. Not because they are difficult
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