Innovation in customer experience
Posts Tagged ‘trust’
Don Peppers and Martha Rogers argue that there’s no better way for a company to make you trust them than for them to be totally honest when you least expect it. They have a great new book on the subject, which you can pre-order now. It’s called Extreme Trust: Honesty as a Competitive Advantage. Here’s
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If you listen to the media, humanity is doomed. If you visit an Apple Store, life is wonderful. Which is it? People, including me, are entranced with what technology can do. Explain all you like, but it’s magic, pure and simple. I can’t wait for the next spell. But why aren’t we actually getting smarter?
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Stanford’s Cliff Nass – along with Corina Yen – has taken on the task of revealing the social rules that impact our interactions with other people. The Man Who Lied to His Laptop is jammed with so many useful lessons that I took a shot at putting the best ones on a single page. Research
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