My most popular LinkedIn articles:

FastCompany articles:
7 ways to disrupt your industry
You might be running a stupid company if…
What happens when superpowered customers…
Sensors are about to disrupt your industry
Six steps to a more mindful company culture

Articles:

- How your company can act smart
- Brand positioning explained, for a smart economy
- When it makes sense to treat others like seven-year-olds
- A sense of the future (about sensors and innovation)
- Quick personalization primer
- Why make business personal? (book excerpt)
- How to deliver personalized services to your customers
- What corporate mindset does personalization require?
- Who will write the new business rules for personalization? (chapter in textbook)
- Why personal = smarter (interview at Mass Customization & Open Innovation
- 30 questions to ask marketing
- A 2001 perspective on personalization (book excerpt)
- 10 ways to build trust with customers
- Use compensation to increase revenues and profits
- The case for ‘sense and respond’ business strategies
- Don’t just question authority, question marketing (Washington Times) | PDF version
- How to kill your business: sell harder (CustomerThink)
- A Half Decade of Entrepreneurial Marketing: Lessons from the Best Entrepreneurs (Critical EYE Journal) PDF document
- Classifying customer experiences (a visual guide)
- Three Levels of Innovation – a strategic way to think about developing new products and services
- Common Sense and Kinect (Open Salon)

My workshops:
“Reinvent Customer Experience” Day
Smart Touchpoints workshop
Theory of Seven workshop
Smart Disruption Tour