Read my Common Sense stories on Google+

I’m Bruce Kasanoff, and create thought leadership content that drives inbound marketing programs. That is, I help customers find your company, instead of the other way around.

My clients – and partners – include aggressive growth firms, newly-funded startups, and even entrepreneurs with a great idea. Most are somehow leveraging my longstanding interests in personalization, sensors, brain-computer interfaces or wireless technologies.

In addition to creating inbound marketing programs for clients, I often also help them:

• Create a customer-focused business strategy
• Focus on the most profitable customer niches
• Explain their strategy to employees, the Board or other stakeholders
• Develop profitable new services
• Train employees to implement their strategy

I’m always willing to have a conversation with innovators, and you can reach me at (203) 341-9448 (that’s just outside New York.)